ASA claims eHarmony claim is misleading because dating website cannot prove it offers a higher possibility of finding love that is lasting

Great britain advertising regulator has prohibited the web dating solution eHarmony from claiming it offers a “scientifically proven matching system”. Upholding an issue about a billboard advertisement on London Underground, the Advertising guidelines Authority (ASA) stated the claim had been misleading because eHarmony could perhaps not show its solution supplied a higher possibility of finding love that is lasting.

The offending ad, that was seen because of the complainant in July year that is last stated: “Step apart, fate. It’s time technology had a spin at love.” It continued: “Imagine to be able to stack the chances of finding lasting love completely in your favor.